Brief introduction of electric pressure cooker and its leading role
How to make the electric pressure cooker popular? Anyone who has used electric pressure cooker knows that this product is really good. In the future market development, how can the electric pressure cooker market really start? It is as popular as rice cookers and induction cookers.
Manufacturer led
The manufacturer is the market leader. At present, the market of electric pressure cooker is still in its infancy, and many manufacturers regard this product as a strategic item. If the manufacturer wants to promote this product rapidly, it must do practical work in the price and promotion of the product. It must regard the technical research and development, market promotion and network development as a system to promote to a new height. It is estimated that the market size of electric pressure cooker will climb to 1 billion yuan in 2006, which will enable many brands to gain benefits from the market and more consumers to get a good experience.
Start with publicity
The concept of the manufacturer's propaganda appeal to the electric pressure cooker is not uniform. Some enterprises classify the main demand of electric pressure cooker as safety, while others demand energy conservation, and so on. The purchasers of Gome Electric believe that electric pressure cooker is a new generation of product. What is the main way to let more consumers choose to buy it? This requires a treacherous appeal point and promotion method. Now, no brand has a good market promotion method and appeal point. In 2005, a Zhejiang pressure cooker brand launched a nationwide promotion campaign of "trade in the old for the new" for electric pressure cookers. Although the effect was good, it was still based on the brand, and the promotion efforts were not enough to drive the sales of the entire electric pressure cooker market.
From the perspective of products, the price of electric pressure cookers is now at the same level as that of high-end electric rice cookers. However, many consumers have no awareness of purchasing electric pressure cookers. This requires strong promotion of product performance by the stores and manufacturers. After the guidance period of category notification, the manufacturer's promotion should be adjusted from the way and scale to facilitate the sales of products.
Store coordination
The manager of KA Department of an enterprise said that the market situation of the electric pressure cooker was due to the sales promotion efforts of the manufacturer as well as the reasons of the market. At present, in almost all KA channels, electric pressure cookers are still sold together with electric rice cookers. There is no specific and separate statistical data, and there is no special promotion. Only Carrefour and other large supermarkets have independently planned electric pressure cookers as a single product in the store, so the sales of supermarkets are rising rapidly. Of course, another reason is that the manufacturer gave the store a vague concept, which made the store at a loss and could only classify the electric pressure cooker into the electric rice cooker. When selling electric pressure cookers, many enterprises have given their products a secondary name in order to refine and buy something: some are called "Juzaobao", others are called other names. The real name of electric pressure cookers starts from Midea. The names of various brands are almost uniform. If the stores sell electric pressure cookers as a single product, the market will grow significantly.
It is believed that the electric pressure cooker will show a good development with the strong cooperation of various parties when all the conditions of manufacturers, stores and consumers are met.
