Electric pressure cooker market

present situation

Ordinary pressure cooker, also known as pressure cooker in our daily life, is popular with some consumers for its fast and efficient cooking. With the development of science and technology, pressure cookers that adopt more energy-saving and safe ways begin to appear in the market. From the perspective of market performance, it has a great trend to replace the traditional pressure cooker.

In 2005, the retail volume of the domestic electric pressure cooker market reached 522000 units, with a retail volume of 210 million yuan; In 2006, the overall market of electric pressure cookers showed a trend of gradual growth, with a market scale of 2.6 million units and retail sales of 1.2 billion yuan; In 2007, it doubled, with a total market of 6 million units and retail sales of 2.8 billion yuan. The huge market potential and relatively considerable profits of electric pressure cookers have attracted the attention of many home appliance manufacturers, and a large number of enterprises have flocked to them. By the end of 2006, there were no less than 60 manufacturing enterprises and 200 brands in China.

The products of the top five brands in the market share account for more than 70% of the market. The electric pressure cooker has gone out of the era of great disputes, and the future electric pressure cooker market will be led by a few powerful brands.

prospect

The electric pressure cooker has been on the market for more than ten years, but from the market performance, it seems that it is still in a slow state, the market scale is small, and consumers are not willing to buy. Why is the product that users and producers are clamoring for always in a state that looks beautiful and is difficult to operate? As the purchasing supervisor of a household appliance chain said, the electric pressure cooker did not have a hot sales scene, and its sales volume was only about 1/4 of that of the electric rice cooker. There are many reasons for this. Consumers, manufacturers and dealers all have certain responsibilities. Perhaps the electric pressure cooker has not yet become popular. Perhaps the manufacturer does not want the electric pressure cooker to become too popular.